Inventing Atlas

At Ministry of Supply - we like to pay homage to inventors and designers that inspire us and our products. But today, on April 4th - we'd like to honor one of our very own - and the inventor of our Atlas Sock and Tees!

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A1 - Starting at the origin.

Before Ministry of Supply, Aman was a management consultant - at one of the firms you might have heard of - starts with a D. Being a young analyst and consultant meant early Monday morning flights from Atlanta to Preoria, a 16-hour day between a factory floor and a closet of a conference room where the consultants were set up.

Monday morning flights, 16-hour days, marathon meetings were a source of inspiration for the Atlas system.

Monday morning flights, 16-hour days, marathon meetings were a source of inspiration for the Atlas system.


Come 10pm, after a client dinner - while work wasn't over, the need for business casual was - he could retreat to the hotel and shed his slacks, crumpled dress shirt and leather shoes for a comfy gym outfit - his favorite part was swapping thin dress socks for a set of fresh, cushioned athletic socks, kicking back, and opening up the Excel model where he left off. 

At the end of the day, comfy gym clothes were what enabled Aman to keep chugging the midnight oil.

At the end of the day, comfy gym clothes were what enabled Aman to keep chugging the midnight oil.

Hacking a Solution: The Franken-sock

Frustrated with the alternatives, Aman began wearing his athletic running socks, inside his dress socks - a Secretly Incredible way of being comfortable during the work week, none of his fellow consultants would know the stealthy Business Beneath his leather loafers. After a while, he began prototyping by literally sewing the athletic socks right into his dress socks - creating the famed "Franken-sock". 

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Ventilation Where It’s Needed Most

Similarly, he wanted more comfortable t-shirts to wear beneath his dress shirts - and harkened back to the athletic shirts he wore during his TUG-of-war competitions in college, they were comfy, but ventilated in right places like the underarms and and center back. 

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Finding the ideal blend:

Performance shirts were great for an an hour at the gym, but for the 16 hour day - softness and breathability were key, leading to some extensive fabric research which would become inspirations for our Hybrid, Composite and Fusion fabrics many years later.

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As he looked further, he realized there just weren't options that solved the needs of performing professionals for comfortable base layers. In true consultant-fashion, he mapped out the competition:

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The Principles that Persisted

From these early prototypes and research, the foundation was laid for out next-skin garments with these common principles:

  1. Body-Mapped Ventilation: Strategic placement of functional zones for breathability

  2. Scientifically Natural: A combination of synthetic yarns for performance and natural yarns for comfort and softness

  3. Plated Construction: Layered construction to move moisture away from the skin with synthetic yarns and hold moisture from the body in a hydrophilic yarn.

These principles have been applied in the development of the Atlas Socks and Tees and even Sweaters.

The early tech pack for what would become the Atlas Sock.

The early tech pack for what would become the Atlas Sock.

A blended cotton-poly yarn, body mapped cushioning and ventilation and and a plated structure material structure are the core of the Atlas Sock, allowing moisture management particularly in dress shoes which aren’t easily ventilated.

The early tech pack for what would become the Atlas Tee.

The early tech pack for what would become the Atlas Tee.

A blended cotton-poly yarn, body mapped cushioning and ventilation and and a plated structure material structure are the core of the Atlas Sock, allowing moisture management particularly in dress shoes which aren’t easily ventilated.

That’s the story and evolution of our Atlas Socks and Tee - Happy Birthday, Aman!

Images Courtesy Business Beneath (C) 2011.