Kaity Cimo and Katharine ReQua


Kaity Cimo and Katharine ReQua believe in supporting emerging businesses, including their own. As co-founders of retail incubator For Now, they work with up-and-coming brands to solve the traditional problems facing retailers such as high rents, screen time, and scrolling. They’ve created a location in Boston’s Seaport district to serve as “a gathering space where small businesses can sell their products without the risk or financial burden of opening their own store.” In doing so, they’re curating a community around their vision for the future of retail.

The pair are not only laser-focused on growing their business, but also developing culture. In a quickly evolving neighborhood, they are passionate about local issues with a global impact, such as composting in a city that doesn’t have a municipal program. Their notion of how to grow as a business includes room to think about balancing work, family, and outside interests from staying active to taking action against climate change.


As our neighbors in Boston, Kaity and Katharine first crossed paths with Ministry of Supply back in our infancy. These days, Kaity has been all about the 3D Print-Knit blazer. She told us, “I’m currently pregnant and pieces like this that can fit me at any stage - not just the belly but expanding back and arms (sexy!) are key!” Katharine finds that our socks can be like a secret weapon (or mullet) - business up front, party in the back.

We swung by the For Now space this week to say happy new year and catch up...

How would you describe yourself in 10 words or less?

Kaity: (Had to have my husband help me with this one!) Considerate, genuine, positive, innovative, crafty, nimble, aware, selfless, collaborative and dedicated.

Katharine: particular / thoughtful / emotional / empathetic / opportunistic / Impatient / social / creative / loyal / realistic

How do you take your coffee?

Kaity: w/ whole milk.

Katharine: lately, matcha with oat milk.


What have you discovered about starting a business that has surprised you?

Kaity: I didn’t think I could balance everything: a business, a growing family, a house to maintain livable, etc. Turns out, I sort of can as long as I don’t overthink too many of the details.

Katharine: I’ve always been a creature of comfort and stability - in starting a business I’ve learned my threshold for risk is more tolerant than I thought - there is something oddly comforting (and inspiring) in building something some scratch - decision by decision with no safety net.

What keeps you up at night?

Kaity: As an entrepreneur I am pretty passionate about work! The ups, and the downs, are what keep me up at night. Outside of work I’m passionate about my family, (trying to) staying active and (successful at) keeping up to date with Netflix.

Katharine: I’m relentlessly obsessed with our concept - our brands, our customers, and all the relationships in between. What keeps me up at night? Financial models, internal culture, climate change and composting (get it together, Boston)!


Who are your influences/role models?

Kaity: My sister, Holly Maloney. She worked her way to being the first female partner at one of the nation’s top investment firms, General Catalyst. All before age 33!

Katharine: Kaity - she’s growing a human and a business! Seemingly effortlessly. I’m always in awe of the emerging brands that we work with, too. 

If you could have dinner with anyone, who would it be?

Kaity: Mindy Kaling.

Katharine: Yvon Chouinard.

What’s your favorite place?

Kaity: London.

Katharine: Squirrel Island, ME.

What’s one thing you wish you had more time for?

Kaity: Working out!

Katharine: Skiing!