Reinventing Women's Pants
The launch of the women’s Kinetic pant marks the second generation of our women’s pant. We believe iterative design is critical to the evolution of our products and we viewed the launch of the women's Kinetic pant as an opportunity to rethink, re-engineer, and refit our women's pants from the ground up.
Over the first year since launching Structure Your Day, the feedback from our customers revealed a number of opportunities for improvement.
1. Rise & Hip Shape:
Our rise shape was causing compression and whiskering at the crotch and didn't move with the body while seated.
2. Lower Profile Pockets:
Pockets have a tendency to flare out, and rear pocket bags are often visible. Alternatively, functional pockets are omitted altogether.
3. Seeking a low-sheen fabric:
While the Structure Your Day material offered high performance, it had a slight sheen which hampered its perceived professionalism.
SELECTING THE KINETIC FABRIC:
When looking at fabric options for the new women's Kinetic pant, we realized that the Kinetic fabric of our flagship men's pant was equally viable for a women's product, improved all aspects of the Structure Your Day material. Kinetic has an incredible degree of omnidirectional stretch without losing shape in the seat or knees after extensive wear, thanks to spiral-shaped yarns. Additionally, Kinetic fabric has a more matte hand an appearance as it naturally refracts light, rather than reflect it.
We scoured reviews for pants in our customers' closets already to understand those that are renowned for their fit and brought them in for fittings to see the stylistic differences.
Comprehensive quantitative measurement analysis of blocks: We compared the same size pant across board and MoS SYD pants.
Fit visualization to quantitatively compare key points of measurement: To determine our fit reference - we plotted the key points of measurement for the various garments to determine which offered a fit that matched our qualitative aesthetic but also fit range.
ENGINEERING THE PATTERN:
We began an iterative process of physical and digital patterning to understand how to create a pant that looked great statically while standing, but was incredibly comfortable in motion.
KINETIC AN EVOLUTION OF THE STRUCTURE YOUR DAY PANT:
The Women's Kinetic Pants are available in two great fits currently - a Slim and Skinny fit. Here's how they compare:
The Slim and Skinny fit pants share the same core functionality and benefits but have nuances in styling and details. Here's how they compare: